Vending Machines Are a Side Hustle for Young Black Adults—Here’s Why. (And How You Can Get Started)
No cap, a vending machine can make you money while you sleep—but only if you play it smart.
If you’re anything like me and spend way too much time on TikTok, you’ve probably seen videos of people casually pulling out stacks of cash from their vending machines like it’s just another Tuesday. I'm amazed every time I see one of these videos. These young Black entrepreneurs, some my age or even younger, are really out here making money moves, and they're starting to make me rethink my whole career.
I've always wondered what it takes to start the seemingly lucrative side hustle. Is it as easy as they make it look? Where do you even get a vending machine? And most importantly, how can I start?
Between the step-by-step guides, profit breakdowns, and location tips, these creators are racking up millions of views, making the vending machine business one of the most talked-about (and not gatekept) side hustles. So I decided to find out: what’s the real tea on getting to the bag with vending machines?
WHY VENDING MACHINES?
The vending machine industry isn’t new, but young Black entrepreneurs have recently picked up on game. But why vending machines? Well, it’s low-maintenance, has affordable startup costs, and returns a consistent passive income. For a generation stepping away from the 9-to-5 grind, vending machines offer us a real shot at financial freedom and generational wealth—on our own terms.
Take Kenneth Joyner (formerly Marcus Gram), founder of Joyner Vending, for example. Joyner started in 2018 with $10,000 in savings and grew his business to 21 vending machines across Philadelphia, Baltimore, Washington D.C., and Detroit, bringing in over $300K in revenue by 2021.
Thanks to viral success stories like his, more people are recognizing vending machines as a legitimate way to earn extra income—or even replace their main source of income entirely.
HOW TO START A VENDING MACHINE BUSINESS
Getting into the vending machine business seems like an easy come-up, huh? Nah, it takes more than just buying a machine and cashing out. If you’re serious about getting into the game, here’s how to launch—featuring tips from successful vending machine owners who’ve shared their experiences online.
1. RESEARCH THE MARKET
Before making any purchases, take the time to understand the vending industry. Look into:
High-traffic locations – Drive around your city to scout out spots where a vending machine might be needed—places where people are constantly coming and going. Office buildings, schools, gyms, and apartment complexes usually attract steady foot traffic.
Popular snack and drink choices – Study what sells best in different areas, and keep an eye on trending snacks on social media.
Machine logistics – Learn about restocking schedules, maintenance, and common technical issues. You might even need to pick up on a few handyman skills—@Chefstiny on TikTok documented her process of fixing the bill collector on her vending machine.
2. SECURE A LOCATION
Before you buy a vending machine, you have to find a location to put it. A vending machine is only as profitable as its location. To secure a prime spot:
Reach out to property owners – You can’t just roll up into someone else’s business and set up your vending machine. That’s not realistic—you’ve got to get permission first! Some vending entrepreneurs, like @Vendingqueencoach on TikTok, recommend cold-calling businesses—specifically the specialty leasing manager, general manager, or owner-operator—and visiting in person to pitch your machine. She also suggests writing a proposal: “Inside that proposal, you need to be telling a story, so that way they’ll understand what you’re looking to do and how it’s going to benefit both parties.”
Negotiate terms – Some locations may let you place your machine for free, while others might ask for a percentage of your sales. The company @Hairafareinc on TikTok shared three tips for negotiating commission: 1. focus on the service you’re providing, 2. highlight the benefits of your products, and 3. emphasize convenience. Also, try not to go over 10–20% when discussing commissions.
3. PURCHASE A MACHINE
Once you have a location locked in, it’s time to invest in a machine. Here are your options:
New vs. used – New machines can cost anywhere between $3,000 to $5,000+, while refurbished ones can go for as low as $1,000. YouTube creator Rayzo Vending explains that while new machines cost more upfront, used machines might need extra repairs. Because of that, she recommends not buying refurbished machines without seeing them in person first: “Make sure you’re physically at the machine, inspecting it, and you know that it works. If there are any problems and you’re comfortable repairing them after purchasing from that seller, make sure you know what the issue is and how to get the part or information you need to fix it.”
Where to buy – On TikTok, @Dreamvending suggests looking on online marketplaces like Craigslist, Facebook Marketplace, or OfferUp. Some suppliers even offer financing options if you’re not ready to pay everything upfront.
4. STOCK UP ON INVENTORY
The key to maximizing profits is offering the right mix of products. Consider:
Buying in bulk and setting the price – Wholesale retailers like Sam’s Club, Costco, and online distributors offer bulk discounts. But before you buy, think about how you’re going to price your items to actually make a profit—you don’t want to waste money! TikToker @Donaldluxama153 broke down how he buys snacks in bulk and prices them in his machine. In one video, he mentioned buying a 20-pack of gum for $17.48 and selling each piece for $2, which gave him a 129% gain and a total profit of $22.52.
Customizing your selection – Tailor your inventory to fit your location. For example, gyms might prefer protein shakes and granola bars, while a college dorm could lean more toward chips and energy drinks. And remember, vending machines aren’t just for snacks—@Vendingqueencoach showed that you can sell beauty products, eyelashes, laundry essentials, and even baby supplies.
Tracking sales – Keep a log of your best-sellers and adjust your stock accordingly. Some vending TikTokers, like @Vendingbizz.official, suggest using Nayax because of its telemetry features, which allow for remote monitoring and real-time data collection from your machines.
5. SET UP PAYMENT OPTIONS
Cash-only vending machines are becoming outdated, so offering multiple payment methods can help increase sales. Options include:
Cash and coins – Even though it might seem like people rarely carry cash these days, it’s still a good idea to offer it as an option on your machine.
Card readers – Machines with credit and debit card readers are more convenient for buyers and can lead to more impulse purchases.
6. MAINTAIN AND MONITOR YOUR MACHINES
To keep your vending business running smoothly, regular maintenance and monitoring are crucial.
Maintain cleanliness, safety, and upkeep – A dirty, broken-down machine is not it! Wipe down machines regularly and address any issues promptly. There’s also the risk of people breaking into your machine, so be mindful. 23-year-old YouTuber Everything DSK had his machine broken into when he misplaced his key.
OTHER IMPORTANT CONSIDERATIONS
Running a vending machine is a whole business, and there are a few legal and logistical things to keep in mind. You may need a permit before you sell, depending on where you’re setting up shop. Here’s what to check for:
Business License – Most states require a general business license to operate legally. It’s usually a quick online application with a small fee.
Vending Machine Permit – Some cities make you register each machine individually (yes, even if you own multiple). The cost and process vary, so check your local regulations.
Seller’s Permit – Since you’re selling goods, you’ll probably need a seller’s permit to handle sales tax the legal way. It’s one of those small but important steps that keep the IRS off your back.
Location Agreements – Want to place your machine in someone’s building or business? As I mentioned earlier, you’ll need their permission—usually in writing. And if you’re thinking about public spaces, the city might ask you for an extra permit (and maybe a fee) before you can set up.
Food & Beverage Rules – If you choose to sell snacks and drinks, be aware that some health departments regulate what can go in vending machines, especially in schools or government buildings.
Whew! Starting a vending machine business takes a lot of effort, but with the right strategy—and learning from experienced vending entrepreneurs—you can turn it into a profitable, low-maintenance side hustle. Ready to secure the bag? Get to vending!
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