5 Black-Owned Self-Care Brands to Have on Your Radar
Self-care isn’t a luxury—it’s a necessity. And nobody understands the importance of accessible self-care better than the Black-owned brands holding it down and creating products with us in mind. Whether you’re looking to add a step to your skincare routine, indulge in aromatherapy, or simply take a moment to unwind, these five Black-owned brands continue to prove themselves essential to your self-care routine. Let’s get into it!
5 Black-Owned Beauty Brands to Shop:
1. Hanahana Beauty
Hanahana Beauty is a consciously clean skincare brand on a mission to empower women of color with products sourced directly from Ghana. Founded by Abena Boamah, the brand is best known for its shea butter that melts into your skin and leaves you feeling rejuvenated. Supporting this brand means doing good and feeling good, because they invest right back into the communities they source from.
2. Bevel
Guys, this one’s for you. Founded by Tristan Walker, Bevel is a grooming brand made specifically for curly and coily hair textures. Bevel carries sleek razors that prevent bumps and bruises, to hydrating skincare products. Basically, whatever you need to keep your hair and skin looking fresh, Bevel has it!
3. Buttah Skin
If the name didn’t already give it away, Buttah Skin is an all-around skincare brand for melanin-rich tones. From gentle cleansers to vitamin C serums and moisturizers, Buttah skin will have your skin smooth (and your pockets empty). But we love supporting Black-owned businesses, and thanks to Buttah’s founder, Dorion Renaud, we get to pour into brands that are for us.
4. OUI the People
This brand’s motto is “skincare for Every(BODY),” and they stay true to that with a variety of skin-loving products like their hydrating body gloss and body serum. If you’re tired of outdated beauty standards, this brand invites you to break free and embrace your skin, flaws and all, with no pressure.
5. Peak and Valley
Self-care isn’t just about what you put on your body—it’s about what you put in it, too. Peak and Valley, founded by Nadine Joseph, specializes in blends that do your body good, with herbs, fruits, and supplements that help to manage stress and boost your overall wellness. Whether you’re looking to improve focus, balance hormones, or just feel more grounded, these herbal blends are the perfect addition to your daily routine.
These brands prove that it’s simply better when we create for ourselves. Whether you’re treating yourself to a new skincare ritual, upgrading your grooming game, or sipping your stress away, there’s a Black-owned self-care brand for you. Show your support, invest in yourself, and keep the culture flourishing.
Which of these brands are you checking out first?
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